CEO's Word

In our strategic plans, our focus has always been to imbue a community-centric viewpoint as it is people whom HDB primarily serves. With the next HDB 2020 five-year plan, we have developed actionable, practical strategies that will take community-centricity to another level.

 

As Singapore moves to embrace Smart living as a way of life for the future, HDB has made definite plans to harness the potential that technologies offer via a Smart HDB Town Framework. Even as we adopt new technology, the focus continues to be on making lives better. Through Smart applications, we want to make our towns more liveable, sustainable, efficient and safe for our residents.

The framework will focus on four key dimensions of Smart Planning, Smart Environment, Smart Estate and Smart Living. The Smart-Enabled HDB homes in Punggol Northshore, launched in May 2015, will come with digital infrastructure to pave the way for intelligent homes. And before this, we have trialled several green initiatives in Yuhua under the HDB Greenprint project, which will be extended to Teck Ghee in the second half of 2015.

HDB has made definite plans to harness the potential that technologies offer via a Smart HDB Town Framework.

In the renewal of our towns, for the latest batch of Remaking Our Heartland programme, we have spent more time and resources to engage residents on a larger scale and earlier as well, to develop ground-up initiatives with them. For the first time, we held focus group discussions with residents of Toa Payoh, Woodlands and Pasir Ris, to give our planning considerations a better perspective of what residents want.

And where it concerns HDB’s fundamental business of housing, we have stepped up the Build-To-Order sales supply to meet new housing needs and ensured that supply keeps in tandem with demand and socio-demographic changes. This also involves taking care of the specific needs of different customer groups.

A key priority of HDB is to provide homes for Singaporeans at different stages of their lives: the needs of elderly and those who may be in financial difficulty as well as vulnerable and first-timer households.

The conversion of the Married Child Priority Scheme to a quota-based priority scheme and the Enhanced Lease Buyback Scheme are some of the measures implemented in the year to support families and ageing-in-place.

Managing the large volume of flats under construction, we have put in place robust systems and processes to ensure that our building and service deliverables meet industry standards of quality. We have also harnessed technology and worked with stakeholders to help improve productivity and performance, and meet the growing expectations of our home owners. On the whole, HDB has delivered on the large number of flats as promised, in a timely manner.

We have harnessed technology and worked with stakeholders to help improve productivity and performance, and meet the growing expectations of our home owners.

There are national objectives as well that HDB supports to help strengthen Singapore as a nation, to create a harmonious and inclusive society. As our work has always involved bringing together the wider Singaporean community, HDB led the SG Heart Map, one of several notable programmes under the SG50 committee celebrating the nation’s jubilee.

Aimed at bringing Singaporeans together across generations through their cherished memories and aspirations for the future, it will culminate in a celebratory finale in November 2015. The full calendar of activities starting from November 2014 has helped crowd-source nearly 80,000 contributions as at end-March 2015.From Singaporeans’ personal stories of endearing and cherished places in Singapore, 50 memorable and meaningful places have emerged.

Amidst the jubilee reflections on what it means to be a Singaporean, HDB’s role in public housing continues to surface prominently. Deeply entwined with Singapore’s development, HDB has been an integral part of every Singaporean’s life through the decades. HDB’s brand value therefore merits keeping, not only because of its historical significance but also what it envisages for the future for Singaporeans.

Portrayed in this year’s report, the pride the community feels in being a part of our housing milestones is seen in the interviews with residents and HDB staff. And through the plans that we have unveiled to remake public housing – the new-generation of public housing and Smart, sustainable towns – we will work together with residents and the community to deliver our promise of a brighter home and future.

 

 

Dr Cheong Koon Hean
Chief Executive Officer